October 9, 2011

What makes Grace Different?

The number one question we get at Grace Skis is, "How are you different"? We make skis about the same way every manufacturer makes skis. We design shapes and profiles into those skis not so different then any other manufacturer. We use wood cores, plastic, fiberglass, carbon fiber, epoxy etc, you guessed it, just like most ski manufacturers. So then what makes us different?

Here is what we look forward to, a scenario played out in our future...

"I was pleased that I got what I paid for, A ski that was in my price range, made in Colorado, by hand, by a group of skiers that ski. But what really blew me away was _____"

This is where we will be different, this is our community, this is what will set us apart. The part that fills in the blank!

But what really blew me away was......

the community I found through this purchase. I was now involved with a "crew", "posse", "club" or "tribe" that skis, cares for the environment and straight out rips while having a great time on and off the snow.

The skis just bring us all together. The head tilt in the lift line recognizing fellow skier who made the same purchase is just the start. Recognizing the simple bamboo appearance in a blur on Bear trap from ones roost on Pali is just the start. See a 9 year old free skiing with a pair, knowing this company recognized the grom as the future and his parents believe in the company, is just the start.
We will make skis, that is the easy part but YOU will make a community that skis and delivers that quintessential head tilt of recognition, that reinforces the movement and what makes us different...The Ski Grace Community makes us different.

Join us, fill in your own blank....

No comments:

Post a Comment