September 1, 2010

One more step to Consistency....Value.....Branding


Here are the Grace Ski brand colors. They all have a relatively low color intensity but a high level of light intensity. We find most things in nature, especially in winter have this quality. If you have ever looked into a snow cave or under a cornice you have enjoyed the GRACE BLUE. The GRACE CHAMPAGNE is a more visible version of straight white, have you ever tried to find a ski that was all white in the snow, we have, don't want to spend that time again. We celebrated finding that ski, thus the GRACE CHAMPAGNE. The GRACE BROWN, well if you know us, it came from a storied franchise, we will leave it at that. To compliment the GRACE BLUE and GRACE BROWN the logical choice, GRACE ORANGE. In the vain of consistency we move forward...look for all GRACE ORANGE bases..SHARP!

TREBUCHET FONT...if you have not noticed.....

2 comments:

  1. can't wait to pop the cork on a bottle of grace champers!

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  2. I remember that blue and the first time I saw it with you on that crazy, naive ski/hike starting from Keystone's Outback chair and somehow ending up on snowmobiles in Breck. Good times, great color!

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