August 23, 2010

Once a day improvement thought #1

We thought it would be a quality and adventurous campaign to register a way Grace could improve once a day. it is an adventure because we have not sold a ski, for that matter even finished the press, but here it goes...

We will blog one thought a day as to how Grace can improve the product (ski) and or improve on developing a community. So here it goes...

1. Always be subtle. (ironic it is in bold?) We think being subtle is the character we should exude moving forward. Don't spell everything out, all the time. let the ski, graphics, representatives, Eco sensitivity and marketing be baked into the product and community. The quality, passion and ability to deliver will speak for itself and in the end be a resounding call.

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