As we think about this business so many ideas flood our gates. We continually look to Seth Godin and his thoughts as a leader in marketing. The guy hits the right cords and we enjoy his insights. We hope to capitalize on his thoughts as we read them everyday. We took in his words and RE-created the list below. http://sethgodin.typepad.com/seths_blog/2010/08/foundation-elements-for-modern-businesses.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29
1. Build in virality. Or a viral phenomenon, that is, an object or pattern that is able to induce some agents to replicate it, (rep program) resulting in many copies being produced and spread around.
2. Don't sell skis that can be purchased cheaper at Amazon. Sell more then a ski, sell the Tribe.
3. Subscriptions beat one-off sales. (build community)The asset of the future is the embrace of a tribe, not a cheaper ski.
4.Try to create an environment where your customers are happier when there are other customers doing business with you (see #1).(team with respectful partners, Marker,Flylow etc)
5. Treat different customers differently. Gracefully listen to people, everyone.
6. Generate joy, don't just satisfy a need for a commodity.
7. Rely on unique individuals, not an easily copyable system.
8. Plan on remarkable experiences, not remarkable ads.
9. Don't build a fortress of secrets, bet on open. Invite everyone in, have a party.
10. Match expenses and time frame to cash flow--don't run out of money. Be patient
11. Create scarcity but act with abundance. (the line theory at the Rio) Free samples create demand for the valuable (but not unlimited) Respectfully offer. Give more take less.
12. Tell a story, erect a mythology, walk the walk, be real. (community)
13. Plan on obsolescence of our product don't expect home runs every at bat, but keep swinging. Never let your customers become obsolete
14. The best people to fund our growth are the customers.(no investors unless we need a major upgrade in production due to a solid demand)
13. When the marginal cost of an interaction approaches zero, we benefit by creating plenty of them. (community)
4.Try to create an environment where your customers are happier when there are other customers doing business with you (see #1).(team with respectful partners, Marker,Flylow etc)
5. Treat different customers differently. Gracefully listen to people, everyone.
6. Generate joy, don't just satisfy a need for a commodity.
7. Rely on unique individuals, not an easily copyable system.
8. Plan on remarkable experiences, not remarkable ads.
9. Don't build a fortress of secrets, bet on open. Invite everyone in, have a party.
10. Match expenses and time frame to cash flow--don't run out of money. Be patient
11. Create scarcity but act with abundance. (the line theory at the Rio) Free samples create demand for the valuable (but not unlimited) Respectfully offer. Give more take less.
12. Tell a story, erect a mythology, walk the walk, be real. (community)
13. Plan on obsolescence of our product don't expect home runs every at bat, but keep swinging. Never let your customers become obsolete
14. The best people to fund our growth are the customers.(no investors unless we need a major upgrade in production due to a solid demand)
13. When the marginal cost of an interaction approaches zero, we benefit by creating plenty of them. (community)
The concept that keeps coming to the front of our thoughts is the building of a Community or Tribe. The agents involved in building this Community will be vast and diverse. Nothing can exist without Community.
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