Creating our community

Choosing your customers
"Yes, you get to choose them, not the other way around. You choose them with your pricing, your content, your promotion, your outreach and your product line.When choosing, consider:How much does this type of customer need you.How difficult is this sort of person to find...and how difficult to reach. How valuable is a customer like this one...and how demanding? It's not a matter of who can benefit from what you sell. It's about choosing the customers you'd like to have".

These are Seth Godin's thoughts and what we think is a viable strategy. Moving forward the community we build is as important as the product.